Cloud Closed Day: EuroCloud at the Cloud Forum 2011
The Innovation Group organized the Cloud Forum 2011 at the Westin Palace Hotel, located at Piazza della Repubblica 20 in Milan, on March 29 from 9:00 a.m. to 5:30 p.m. The event featured a packed agenda full of content and prominent speakers, as well as an exhibition area showcasing the leading vendors in Italy’s cloud ecosystem:
AGENDA
Plenary Session 1: What Is the Cloud, Really, and Why Will It Transform Business and the ICT Industry?
Co-chaired by: Ezio Viola, Co-Founder & General Manager, The Innovation Group, and Roberto Masiero, Co-Founder & Managing Director, The Innovation Group
| The Cloud Economy: Why It Will Change Your Life and Why You Need to Be Prepared Now Roberto Masiero, Co-Founder & Managing Director, The Innovation Group |
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| Cloud Services Set the Standard for Business Transformation Euan Davis, Director, HfS Research |
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| IT Transformation at Eni: From Energy Savings to Cloud Computing Gianluigi Castelli, Executive Vice President of Information & Communication Technologies, ENI SpA |
| IBM Cloud Computing: The Current Reality and Future Prospects Daniele Berardi, Vice President of Global Technology Services, IBM Italy |
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| Next-Generation Telecommunications: An Enabling Factor for the Cloud Stefano Pileri, CEO, Italtel |
| Oracle’s Strategy for Enterprise Cloud Computing Sergio Rossi, CEO, Oracle |
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| Cloud and the Future of Business: From Cost to Innovation Giuseppe Gorla, IT Strategy, Infrastructure & Security, IGEM Lead, Accenture |
| Keynote Speaker Francesco Pizzetti, President, Italian Data Protection Authority |
Plenary Session 2: Enterprise Cloud: How Should Companies Develop a Strategy for Transitioning to the Cloud?
| Panel 1: Infrastructure, Platforms, Software, and Services: Visions, Strategies, and Operating Models Chaired by: Roberto Masiero, Co-Founder & Managing Director, The Innovation Group Panelists: Mauro Bonfanti, Strategic Alliance Director, EMC Italy Lorenzo Pozza, Head of Managed Operations, Engineering Luca Giuratrabocchetta, Country Manager, Google Enterprise Dario Pardi, Vice President for Benelux and the Southern Region, Hitachi Data Systems Antonio Baldassarra, Founder and CEO, Seeweb Luca Zerminiani, Director of Systems Engineering, VMware Italy
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| Panel 2: Banks, Large Companies, and Organizations in the Cloud Era Chaired by: Ezio Viola, Co-Founder & General Manager, The Innovation Group Panelists: Gianluigi Castelli, Executive Vice President of Information & Communication Technologies, ENI SpA Giovanni Rando Mazzarino, Chief Technology Officer, Lottomatica |
Afternoon Parallel Sessions
| Breakout Session 3A: The Cloud in the Industrial and Service Sectors: How to Turn ICT into a Variable-Cost Service Through the Use of Cloud Services | Breakout Session 3B: The Cloud in Large Organizations: Key Opportunities for Adoption in Select Vertical Sectors (Banks, Public Administration, Utilities) | Breakout Session 3C: Cloud Computing as an Opportunity for Innovation |
| Chaired by: Ezio Viola, Co-Founder & General Manager, The Innovation Group, and Paolo Gila, IFIIT Research Supervisor “The Cloud and Its Applications” Massimo Mentrasti, Senior Executive, Head of Advanced Systems & Technologies at IGEM, Accenture “The Benefits of the Cloud for Retail: The Preca Brummel Case Study” Giuseppe Mognetti, CIO, Preca Brummel “Docebo Srl: From Housing to Hosting, From Hosting to the Cloud” “How to Get Ready and Take Advantage of the Cloud, Starting Now” “Accelerate Cloud Adoption: A Brief Overview of the Market and EMC’s Solution Strategy” “The direct link to retail locations goes through the ‘clouds’ of cloud computing. The Bottega Veneta Case (Gucci Group)” |
Chaired by: Roberto Masiero, Co-Founder & Managing Director, The Innovation Group, and Rosario Piazzese, Partner, The Innovation Group “Strategy for Implementing a Private Cloud and ‘Roadmap to Cloud’: Presentation of an International Case Study on Adoption in the Banking Sector” Giustino Longo, Senior Director, Oracle Consulting Southwestern Europe“Innovating Telecommunications and Public Authorities through Hybrid Clouds” Claudio Chiarenza, General Manager, Chief Strategy & Innovation, Italtel “Giving Customers Control Over the Cloud” “Does being in the cloud mean you’re safe?” |
Chaired by: Giorgio De Michelis, Full Professor, University of Milan-Bicocca, and Founder and CEO of ITSME; and Francesco Sacco, Managing Director, EntER Research Center, Bocconi University “The Cloud for Development and Innovation in Local Communities” Massimiliano Belardi , Systems and Technology Group, IBM Italy“Cloud Roadmap: Preparing for Success” Furio Coltri, Head of Cloud Computing, Engineering, and Alessandra Mazzucco Sales Manager, Discrete & Process Sector, Industry, Services, and Transportation Division, Engineering “Local Government Moves to the Cloud: A Solution for Municipal Urban Maintenance Management” “How the Cloud Can Foster Innovation in Customer Service Offerings: Some International Case Studies” |
EuroCloud Italia – Cloud Closed Day
EuroCloud Italia participated in an innovative way to ensure the event’s continuity and to revisit its content following the conclusion of the official sessions, and organized a debriefing roundtable in the Sala delle Colonne at the Westin Palace.
“One of EuroCloud Italia’s key objectives is to serve as an interpreter and synthesizer of the content from the most important cloud conferences, ensuring that these events do not end with the chairpersons’ closing remarks.” This is how President Francesco Mondora commented during the opening of the roundtable, at which Italian representatives from both major players and emerging companies in cloud computing sat side by side:
- ValueTeam www.valueteam.com,
- Esker www.esker.com,
- Sensible Cloud www.sensiblecloud.com,
- Microsoft www.microsoft.com,
- aKite www.akite.net,
- The Innovation Group www.theinnovationgroup.it,
- Treviso Tecnologia www.tvtecnologia.it,
- NetApp www.netapp.com,
- Abstract www.abstractagroup.com,
- Top-ix www.top-ix.org,
- BroadVision www.broadvision.com,
- VMengine www.vmengine.net,
- WebScience www.webscience.it,
- Colt Engine,
- ITGate www.itgate.it,
- TreeWeb www.treeweb.it.
Also in attendance was the agency 3’Design www.3design.net, which supports EuroCloud Italia’s communications efforts.
The debriefing lasted an hour and a half, and most of the discussion focused on sharing the desire to make the cloud computing revolution truly “tangible”—
“EuroCloud Italia, thanks in part to the EuroCloud Europe network, aims to be a social ecosystem—even before it is a business—and seeks to engage critically with American and Asian counterparts: it will be the ‘Agora of the Cloud,’” emphasized Vice President Giorgio Betti.
During the meeting, the Forum’s main presentations were reviewed and refined, and it became clear that it is essential to provide the “demand” for cloud services with a simple and understandable vocabulary and to give it a front-row seat in the Agora.
Another key topic—interoperability—was addressed in the morning presentation by ENI’s VP of ICT, Gianluigi Castelli, and discussed during the roundtable, highlighting, among other things, the need for new brokerage services for cloud application offerings.
The debriefing concluded with the identification of three actions to be developed within the Association for the purpose of research and subsequent advocacy with stakeholders:
- Establishment of a working group focused on an easy-to-use and user-friendly cloud solution for “demand”
- Establishment of a Working Group on Italian and International Legal and Compliance Regulations
- Development of a proof-of-concept and test-driving system that enables “customers” to understand and build their confidence in the cloud
At the conclusion of the meeting—which was also attended by council members Fabio Cecaro and Andrea Rivetti—the President announced that the first edition ofthe “EuroCloud Italia Open Day”will be held during the week of June 13, providing an opportunity to present our country’s contributions to the upcoming EuroCloud Europe Congress (Grand Duchy of Luxembourg, June 27–28 www.eurocloud.org/2011/03/02/save-the-date-june-27-28 ) ..
The next debriefing event organized by ECI will take place in Ferrara on May 19 as part of the ICT Trade event in Ferrara.
About EuroCloud Italia (ECI):
The association, founded in early 2010, is a nonprofit organization and is part of the EuroCloud Europe network www.eurocloud.org; ECI is committed to developing relationships and activities related to cloud computing with all stakeholders, particularly the European Commission.
In addition to its LinkedIn group and website (where the text of the Bylaws can be downloaded), a new dedicated social community platform will soon be available, open to all ECI members and friends.
For more information, please email info@eurocloud.it.